Maria Daddi, in 1961, on the occasion of the birth of her first son Daniele she dedicated her love, her passion of sewing and embroidery making to him with his first outfilts, this passion and skill, combined with the affection that she had for her children meant that her creations were increasingly admired and requested by friends, relatives and acquaintances.

So in 1964 she decided to turn her passion into a company and, driven by her strong will, she founded the company "Confezioni Daniele". The seriousness of the company, the punctuality of deliveries, the quality of the finished products and the fervid creativity of the embroidery allowed for a gradual and constant expansion into the Italian and foreign markets, decreeing Maria's success. Over time she passed on her enthusiasm and entrepreneurial skills to her three sons, Daniele, David and Michele, who today run the company with the same dedication and passion.